Branding Board
Zippy’s is a store that sells coffee and vinyls. Therefore, the branding is fun, vibrant, and welcoming. This is to showcase the enjoyable environment Zippy’s creates in its store.
Target Audience
Primarily ages 20–40
Urban or suburban residents with disposable income
Strong interest in music culture and coffee
Poster Advertisements
By following the branding guide, each poster conveys the essence of Zippy’s energy to its audience. The use of visual elements and tone ensures that every piece feels unified with the brand’s identity and effectively communicates its character.
Mockups
