Clean Beauty, Real Results
Clinique Advertising Campaign
About the Campaign
This campaign is meant to demonstrate Clinique’s clean and reliable products. To represent the cleanliness of Clinqiue, the overall designs are minimalistic. In all the assets, white backgrounds and one color are used. Additionally, a radial gradient is utilized specifically in this campaign, so all of the assets correlate with one another.
Audience
Women Ages 18 – 34
Middle to High Income
Clean Skincare Enthusiasts
Active on Social Media Platforms
Mood/Tone
Clean
Realiable
Welcoming
Purposeful
Elevated
Billboard
These thumbnails showcase the early planning process for the campaign.
I wanted the product and “Clean Beauty, Real Results” to be the primary focus in the advertisements. Therefore, I ensured hierarchy was clearly established.
Process
Before designing, I researched Clinique. By looking at their target audience, products, and marketing, I was able to develop my plans for the “Clean Beauty, Real Results” Campaign.